Spain's Robinson list: when you must check it and how
Selling into Spain by phone? Who must screen against the Robinson opt-out list, whether it covers companies or sole traders, how it works and what it costs.
IberiaData editorial team · 26 October 2026 · 4 min read
If you have run outbound campaigns in the UK, you know the TPS and the Corporate TPS. In the US, the National Do Not Call Registry. Spain's equivalent is the Lista Robinson, and it works differently in one way that matters for B2B sellers: companies cannot sign up, but half of Spain's small businesses are individuals who can.
General information, not legal advice. Fees and conditions change: check the sources linked below.
What the Robinson list is
The Lista Robinson is an advertising opt-out system run by Adigital, the Spanish Digital Economy Association. Any individual can register for free and choose the channels they don't want marketing on: phone, SMS/MMS, email and post. Adigital warns that a new registration can take up to two months to be fully effective, because campaigns already running may still be using older data.
When screening is mandatory
Article 23.4 of Spain's data protection act (LOPDGDD) says anyone planning direct marketing must first check the advertising exclusion systems that may affect them and remove the people who have opted out. You comply by checking the systems on the list published by the Spanish data protection authority (AEPD).
The only exception in the article is prior consent from that person to receive your communications. The AEPD's Circular 1/2023 on sales calls repeats the point: if you call on the basis of legitimate interest, screen against exclusion systems first. The underlying right not to receive unwanted sales calls is in article 66.1.b of the Telecommunications Act 11/2022.
Companies, sole traders and employees
| Who you contact | Screen against the Robinson list? |
|---|---|
| Company (SL, SA) via switchboard or generic inbox | It can't register as such; honour any opt-out it gives you |
| Sole trader (autónomo) about their business | Yes, before every campaign |
| Named employee (direct mobile or personal work email) | Strongly advised: they are an individual |
| Someone who gave you consent | Not required |
That middle row is bigger than foreign teams expect. In our report on 492,000 Spanish SMEs and sole traders, 49.9% of records are sole traders and 92.9% of phone numbers are mobiles. In a three-person Spanish workshop or design studio, "the company phone" is usually the owner's mobile. Many teams screen everything except obvious corporate switchboards.
Email is a separate problem. Spain's e-commerce law (LSSI) bans unsolicited marketing email to companies too, whether or not the address is on the Robinson list. See our guide to cold email in Spain and the LSSI, and the wider rules in Is cold calling legal in Spain?.
How screening works
- Register as an organisation in the companies area of the Robinson list site, accept the terms and wait for validation. The interface is in Spanish.
- Export the numbers (or emails, or addresses) for the campaign as a CSV in the format required for that channel.
- Upload it or use the API. Adigital returns a CSV with the results. You can also plug your own system into the API or have a provider screen on your behalf.
- Suppress the matches in your dialler or CRM for that channel.
- Keep evidence: date, file screened and result.
Under the published conditions, each check is valid for one month. For always-on outbound, re-screen at least monthly and before each new campaign.
What it costs
When we wrote this, Adigital listed a free tier for micro and small companies checking up to 30,000 records a year, and annual plans from €1,900 plus VAT for larger volumes. A foreign SaaS company testing the Spanish market with a few hundred calls a month will usually fit the free tier. Check current pricing before you sign up.
Other lists and a new number range
The law talks about exclusion systems, plural. The AEPD agreed to publish a second one, Lista Stop Publicidad, effective from 31 January 2025 (AEPD decision). If the AEPD's published list includes more than one system, you need to screen against all of them, so check it before any large campaign.
Separately, since October 2026 companies covered by Spain's customer service law (Ley 10/2025) must make sales calls from numbers starting with 400 (resolution of 14 April 2026). That law targets utilities and large companies selling to consumers. A small foreign vendor selling to businesses will usually fall outside it, but check article 2 of the law before relying on that.
A checklist for your Spain playbook
- Screen sole traders and named contacts before every campaign, and re-screen monthly.
- Keep your own internal do-not-call list: anyone who says "don't call again" goes on it, registered or not.
- Check the AEPD for any additional exclusion systems.
- Keep proof of every screening run.
- Don't treat a clean Robinson result as permission to email.
Clean, well-segmented data makes all of this faster: if you know which records are sole traders and which are companies, screening takes minutes. That's how we approach B2B sales in Spain.
Frequently asked questions
Is the Robinson list Spain's equivalent of a do-not-call register?+
Broadly, yes. It is an opt-out list run by Adigital where individuals register their phone, email, SMS or postal address to refuse advertising. Spanish data protection law requires direct marketers to screen against it.
Do I need to screen Spanish company numbers?+
Legal entities cannot register: the list is for individuals. Spanish sole traders (autónomos) are individuals, though, and so are named employees, so screen them before every campaign.
Does the obligation apply to a company based outside Spain?+
If you are targeting people in Spain with direct marketing, assume Spanish rules apply to your campaign and get local advice for large programmes.
Written and reviewed by the IberiaData editorial team. Last updated: 26 October 2026. If you spot anything out of date, let us know.
